WORK HISTORY

April 2018 – Current

Director of Growth and Analysis

Direct Online Marketing (DOM)

Overview: I am in charge of making DOM a more efficient and effective business. I do this by heading projects that that  advise both the SEO and Paid team managers where

Current Responsibilities
• Google Data Studio Report Development
• DOM’s SEO
• Endpoint for technical issue escalation
• Website Development
• Business Operations
• Develop Internal Procedures
• Employee Management
• Customer Acquisition & Client Retention

Publications
• Here is How to Tell if Google’s New Mobile-first Index Will Crush You

Aug 2015 – Present

Ecommerce Director [Owner]

National Physician Assistant Education

Current Responsibilities
• Delegate day to day business operations
• Outline and oversee execution of business strategy
• Personally responsible for all eCommerce, SEO & digital marketing

Achievements
• Consistently maintain 12x industry average customer conversion rate and 64.52% gross profit margin.
• Acquired Instagram social media following in excess of 71.2k niche followers.
• Oversee all aspects of digital marketing to optimize lead acquisition and customer conversion rates.
• Manage all digital marketing campaigns including PPC advertising, email lists, social media, etc.
• Delegate work and ensure proper communication between team members, freelancers, and contributors.
• Leverage Google analytics, webmaster tools, heat maps, etc. to measure & optimize campaign performance.

Noteworthy
•Developed online medical review course
•Co-authored medical review book
•Executed all aspects of technical implementation
•Bootstrapped company from concept to the current state (In 2016 approx 12% of all graduating physician assistants signed up for our review course trial)

Jun 2010 – 2018

SEO & Digital Marketing Consultant, Enterprise [Owner]

Diamond Pillar

Overview: Assisted in boosting site traffic and online revenue streams for more than 100 websites. Services offered include SEO, social media management, PPC Ads (FB & Google), website development, sales funnel optimization, technical site audits, revenue stream/ ROI mapping, analytics integrations, and email list management.

Current Responsibilities
• Search Engine Optimization
• Social Media Management
• Adwords & Social Paid Ads
• Website Development
• Email List Management
• Business Operations
• Employee Management
• Customer Acquisition & Client Retention

Achievements
• Currently writing Technical SEO textbook for Graduate level courses

(Company previously named Blanket, LLC)

April 2015 – Sept 2015

Analytics Engineer Contractor

U.S. Department of Veterans Affairs

Achievements
• Developed algorithms to extract data across 3.4 petabytes of text
• Created interactive graphical displays of algorithmic output in real-time
• Assisted in architecture & server selections
• Most work is still highly classified and will be for a very long time

Sept 2009 – March 2015

Research Associate – Machine Learning & Natural Language Processing

Pitt DBMI & CMU LTI

Achievements
• Mastered large-scale information retrieval
• Resolved minute relationships between entities residing in gigantic networks
• Used Google’s backlink model to detect fraud in academic publication citations
• Optimized search algorithms for querying PubMed
• Applications of Machine Learning to Biomedical Text mining

EDUCATION

Master of Science (M.S.), Natural Language Processing, Machine Learning

University of Pittsburgh School of Medicine, Department of Biomedical Informatics

Bachelor of Science (BS)

University of Pittsburgh